Tarhan, İ. E. And Ateş, N. B. 2020. A FAILED ADVERTISING CAMPAIGN: WHAT WENT WRONG? A CASE STUDY IN A FASHION RETAIL COMPANY. TURKISH JOURNAL OF MARKETING , vol.5, no.1 , 59-76.

Tarhan, İ. E., & Ateş, N. B., (2020). A FAILED ADVERTISING CAMPAIGN: WHAT WENT WRONG? A CASE STUDY IN A FASHION RETAIL COMPANY. TURKISH JOURNAL OF MARKETING , vol.5, no.1, 59-76.

Tarhan, İBRAHİM, And Neşe Bihter Ateş. "A FAILED ADVERTISING CAMPAIGN: WHAT WENT WRONG? A CASE STUDY IN A FASHION RETAIL COMPANY," TURKISH JOURNAL OF MARKETING , vol.5, no.1, 59-76, 2020

Tarhan, İBRAHİM E. And Ateş, Neşe B. . "A FAILED ADVERTISING CAMPAIGN: WHAT WENT WRONG? A CASE STUDY IN A FASHION RETAIL COMPANY." TURKISH JOURNAL OF MARKETING , vol.5, no.1, pp.59-76, 2020

Tarhan, İ. E. And Ateş, N. B. (2020) . "A FAILED ADVERTISING CAMPAIGN: WHAT WENT WRONG? A CASE STUDY IN A FASHION RETAIL COMPANY." TURKISH JOURNAL OF MARKETING , vol.5, no.1, pp.59-76.

@article{article, author={İBRAHİM ETHEM TARHAN And author={Neşe Bihter Ateş}, title={A FAILED ADVERTISING CAMPAIGN: WHAT WENT WRONG? A CASE STUDY IN A FASHION RETAIL COMPANY}, journal={TURKISH JOURNAL OF MARKETING}, year=2020, pages={59-76} }