YILDIZ BALABAN, Ö. E. 2012. THE ROLE OF INTERACTIVE ADVERTISEMENT ON CONSUMER PERCEPTION OF BRAND PERSONALITY: A CASE STUDY ON "12 GIANT MEN-DREAM" ADVERTISEMENT. International Congress on Visual Culture - New Approaches in Communication, Arts and Design Digitalization (VISUALIST) , (İstanbul, Turkey), 50-57.

YILDIZ BALABAN, Ö. E., (2012). THE ROLE OF INTERACTIVE ADVERTISEMENT ON CONSUMER PERCEPTION OF BRAND PERSONALITY: A CASE STUDY ON "12 GIANT MEN-DREAM" ADVERTISEMENT . International Congress on Visual Culture - New Approaches in Communication, Arts and Design Digitalization (VISUALIST) (pp.50-57). İstanbul, Turkey

YILDIZ BALABAN, ÖYKÜ. "THE ROLE OF INTERACTIVE ADVERTISEMENT ON CONSUMER PERCEPTION OF BRAND PERSONALITY: A CASE STUDY ON "12 GIANT MEN-DREAM" ADVERTISEMENT," International Congress on Visual Culture - New Approaches in Communication, Arts and Design Digitalization (VISUALIST), İstanbul, Turkey, 2012

YILDIZ BALABAN, ÖYKÜ E. . "THE ROLE OF INTERACTIVE ADVERTISEMENT ON CONSUMER PERCEPTION OF BRAND PERSONALITY: A CASE STUDY ON "12 GIANT MEN-DREAM" ADVERTISEMENT." International Congress on Visual Culture - New Approaches in Communication, Arts and Design Digitalization (VISUALIST) , İstanbul, Turkey, pp.50-57, 2012

YILDIZ BALABAN, Ö. E. (2012) . "THE ROLE OF INTERACTIVE ADVERTISEMENT ON CONSUMER PERCEPTION OF BRAND PERSONALITY: A CASE STUDY ON "12 GIANT MEN-DREAM" ADVERTISEMENT." International Congress on Visual Culture - New Approaches in Communication, Arts and Design Digitalization (VISUALIST) , İstanbul, Turkey, pp.50-57.

@conferencepaper{conferencepaper, author={ÖYKÜ EZGİ YILDIZ BALABAN}, title={THE ROLE OF INTERACTIVE ADVERTISEMENT ON CONSUMER PERCEPTION OF BRAND PERSONALITY: A CASE STUDY ON "12 GIANT MEN-DREAM" ADVERTISEMENT}, congress name={International Congress on Visual Culture - New Approaches in Communication, Arts and Design Digitalization (VISUALIST)}, city={İstanbul}, country={Turkey}, year={2012}, pages={50-57} }