Akademik Veri Yönetim Sistemi
Doğuş Üniversitesi Dergisi, cilt.24, sa.1, ss.217-236, 2023 (Hakemli Dergi)
Studies conducted in this period when people are both getting closer and farther apart as a result of digitalization have revealed that people feel lonely compared to the past and this has given rise to the following question. Is the state influential on consumer shopping motivation? It is aimed to examine the effect of loneliness on shopping motivation in the study. Data were collected by using the online survey technique, and used the loneliness scale and the shopping motivation scale. A sample of 788 people were collected. SPSS and AMOS programs were used. Reliability and factor analyses were performed for the pre-tests. Simple linear regression tests and Correlation analysis were used to measure the effect of consumer loneliness on the consumer’s shopping motivation. As a result of the study, it was concluded that there is a significant and negative correlation between loneliness and the socializing and making others happy dimensions of shopping motivation. According to the regression analysis the model was found to be significant and it was concluded that loneliness has an effect on the socializing and making others happy dimensions of shopping motivation.