Research Information System
World Applied Sciences Journal, vol.27, no.9, pp.1163-1167, 2013 (Scopus)
In this study, it is aimed to find out the importance of planned events and the other communication tools based on cultural values, especially on the Turkish people in Amsterdam and in Istanbul. This study presents the findings ofsurvey which has 200 participants and shows that people who live in their own countries or not, are affected by the events that include their cultural qualities. Thus, they create a common language with their cultural factors.Planned events are the most widely known effective element in communication instruments to attract people's preferences. These tools influence the people's decisions with their components which are constituted by cultural factors. These types of planned events play an important role to make the people feel more closer to brands.Chi square analysis shows us the correlation between the attendees who express that they feel close to the corporation which planned the event when they see their cultural features on it with their occupations etc. © IDOSI Publications, 2013.