A More Comprehensive View of Consumer Confusion: Scale Development

ERMEÇ SERTOĞLU A., KAVAK B.

JOURNAL OF INTERNATIONAL CONSUMER MARKETING, vol.29, no.4, pp.256-276, 2017 (Scopus)

• Publication Type: Article / Article
• Volume: 29 Issue: 4
• Publication Date: 2017
• Doi Number: 10.1080/08961530.2017.1295297
• Journal Name: JOURNAL OF INTERNATIONAL CONSUMER MARKETING
• Journal Indexes: Scopus
• Page Numbers: pp.256-276
• Istanbul Kültür University Affiliated: No