Feature-Driven Campaign Success Prediction in CRM: Selective Precision

Ayaz T. B., Sezer E., Çelik A. E., Akbulut A.

in: Creating A Human-Focused Future, ÇELİK SERRA,GÜLSEÇEN SEVİNÇ,ERYILMAZ MELTEM, Editor, Istanbul University Press, İstanbul, pp.96-104, 2025

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2025
  • Publisher: Istanbul University Press
  • City: İstanbul
  • Page Numbers: pp.96-104
  • Editors: ÇELİK SERRA,GÜLSEÇEN SEVİNÇ,ERYILMAZ MELTEM, Editor
  • Istanbul Kültür University Affiliated: Yes