The Difference Between Corporate Social Responsibility and Social Marketing: A Comparison Betweeen Two Examples Projects Conducted in Turkey”


FENER T., AKBULUT D., ÇEVİK T.

İSTANBUL AYDIN ÜNİVERSİTESİ SOSYAL BİLİMLER DERGİSİ, vol.2, no.8, pp.69-77, 2011 (Peer-Reviewed Journal)