The Difference Between Corporate Social Responsibility and Social Marketing: A Comparison Betweeen Two Examples Projects Conducted in Turkey”

FENER T., AKBULUT D., ÇEVİK T.

İSTANBUL AYDIN ÜNİVERSİTESİ SOSYAL BİLİMLER DERGİSİ, cilt.2, sa.8, ss.69-77, 2011 (Hakemli Dergi)