Effects of Hedonic - Utilitarian Motives and Life Style on Attitudinal-Behavioral Loyalty

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KAVAK B., ÖZKAN TEKTAŞ Ö., ERYİĞİT C., BAŞGÖZE P.

BOGAZICI JOURNAL: REVIEW OF SOCIAL, ECONOMIC AND ADMINISTRATIVE STUDIES, vol.24, no.1-2, pp.21-40, 2010 (Scopus, TRDizin)

• Publication Type: Article / Article
• Volume: 24 Issue: 1-2
• Publication Date: 2010
• Doi Number: 10.21773/boun.24.1.2
• Journal Name: BOGAZICI JOURNAL: REVIEW OF SOCIAL, ECONOMIC AND ADMINISTRATIVE STUDIES
• Journal Indexes: Scopus, TR DİZİN (ULAKBİM)
• Page Numbers: pp.21-40
• Istanbul Kültür University Affiliated: No