INVESTIGATION OF THE EFFECTS OF RETRO MUSIC ON CREATING A CONSUMER BRAND PERCEPTION WITH NEUROMARKETING TECHNIQUE

Soyaltın T. E., Aysuna Türkyılmaz C.

Global Business Research Congress, İstanbul, Turkey, 10 - 11 June 2021, vol.13, pp.107-108, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • Volume: 13
  • Doi Number: 10.17261/pressacademia.2021.1437
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.107-108
  • Istanbul Kültür University Affiliated: Yes