The Impacts of Consumer Generated Advertisements on Purchase Intention

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The Impacts of Consumer Generated Advertisements on Purchase Intention

VISUALIST 2012 / International Congress on Visual Culture New Approaches in Communication, Art And Design "DIGITALIZATION", Bologna, Italy, 7 - 09 March 2012, pp.64-70, (Full Text)

Publication Type: Conference Paper / Full Text
City: Bologna
Country: Italy
Page Numbers: pp.64-70
Istanbul Kültür University Affiliated: Yes