OPPORTUNITY OR THREAT? REEVALUATING AI-BASED DIGITAL ADVERTISING PRACTICES THROUGH THE LENS OF INNOVATION AND TECHNOLOGICAL DISRUPTION

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Özkök Şişman Ö.

in: YAPAY ZEKÂ ETİĞİ VE İLETİŞİM - Sorunlar, Sınırlar ve Zorluklar, Burak Çeber, Editor, Nobel Yayınevi, İstanbul, pp.1-17, 2024

  • Publication Type: Book Chapter / Chapter Other Book
  • Publication Date: 2024
  • Publisher: Nobel Yayınevi
  • City: İstanbul
  • Page Numbers: pp.1-17
  • Editors: Burak Çeber, Editor
  • Istanbul Kültür University Affiliated: Yes

Abstract