Research Information System
MARMARA JOURNAL OF COMMUNICATION, no.19, pp.40-63, 2012 (ESCI)
Economical inequality and social impotency are appear as the main characteristic in continuously developing modern era. At this point researches about sociology focus on 'culture' concept as an answer of a question, which values and life practice can connect people while the social and economic dynamics that societies live in always collapse and disintegrate. As we known trade malls are important research subjects while studying on consuming and trading behavior important of cultural review's. For this reason trade malls are the main center of our research with their fair layers symbolic concept structure. This study's goal is thinking on urban life developing with Modernity and the effects on social structure with reading among different texts. At this point of view French linguist Roland Barthes's analysis on Paris -one of European important metropol- and as a symbol of modernism Eiffel tower he used "inisiations" notion as an adority article for association of ideas. The aim of the essay is analyzing the theme, according to shopping malls that come one of the most important symbol of consumption culture with intertextual readings about etymology, architecture, urban sociology and visual arts.