The Effects of Responsive and Proactive Market Orientation on New Product Success

Soyaltın T. E., Özer A., Korkmaz S.

Nineteenth International Conference on Knowledge, Culture and Change in Organizations, Vancouver, Canada, 21 - 23 February 2019, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Vancouver
  • Country: Canada
  • Istanbul Kültür University Affiliated: Yes