ISTANBUL BUSINESS RESEARCH, cilt.54, sa.3, ss.310-331, 2025 (ESCI, TRDizin)
This research aimed to assess the status of digital heritage and digital asset management as a source of
strategic competitive advantage. The concept of digital heritage was examined in the individual dimension
with “Author, Life Workshop Founder, Personal Consultant Mr. Aret Vartanyan” by using the qualitative
research method “case study” model. In the case study, the “case” is Mr. Aret Vartanyan. Data triangulation,
combining interview and document analysis, was used. PRISMA Statement was used to collect data for
document analysis. The data were divided into themes in line with the descriptive analysis principles after
the interview. The finding shows that the required legal regulations regarding digital heritage are essential,
that the right strategies should be developed for digital asset management, and that the necessary to
keep up with digital transformation in order to gain a sustainable competitive advantage. The study is
expected to help researchers, practitioners and policy makers gain more in-depth knowledge about digital
heritage and the impacts of managing and preserving digital assets.