Relationship Quality and Perceived Value: The Moderating Effects of Switching Cost and Available Alternatives

---

KAVAK B., ÖZKAN TEKTAŞ Ö.

Pazarlama ve Pazarlama Araştırmaları Dergisi, no.11, pp.1-19, 2013 (TRDizin)

• Publication Type: Article / Article
• Publication Date: 2013
• Journal Name: Pazarlama ve Pazarlama Araştırmaları Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.1-19
• Istanbul Kültür University Affiliated: No