The Science And Education at The Beginning of The 21st Century in Turkey (The Relationship Between The Brand Equity and The Marketing Mix Elements That Affects The Consumer Buying Behaviors: A Research in 5 Star Hotels in Istanbul)

TUNA P. F., ÖZKUL E.

Sofia-Bulgaria, St.KlimentOhridski University Press, ss.263-285, 2014 (Hakemli Dergi)