The Role of Advertising Music in Brand Memorability


YILDIZ Ö. E.

in: Contextual Approaches in Communication, Daba-Buzoianu Corina / Arslan Hasan / Icbay Mehmet Ali, Editor, Peter Lang, Frankfurt, pp.167-176, 2015

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2015
  • Publisher: Peter Lang
  • City: Frankfurt
  • Page Numbers: pp.167-176
  • Editors: Daba-Buzoianu Corina / Arslan Hasan / Icbay Mehmet Ali, Editor
  • Istanbul Kültür University Affiliated: Yes