Impact of Utilitarian and Hedonic Attitudes on the Dimensions of Brand Trust

DENEÇLİ C., TOSUN N. Z.

İleti-ş-im, vol.0, no.23, pp.151-168, 2015 (TRDizin)

  • Publication Type: Article / Article
  • Volume: 0 Issue: 23
  • Publication Date: 2015
  • Journal Name: İleti-ş-im
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.151-168
  • Istanbul Kültür University Affiliated: No