AN APPLIED STUDY ON THE CUSTOMER RETENTION DYNAMICS OF ORGANIZED READY-TO-WEAR TEXTILES RETAILERS IN REAL AND VIRTUAL MARKETS IN TURKEY

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YILMAZ K. Ö., FERMAN A. M.

Journal of Management, Marketing and Logistics, vol.4, no.4, pp.366-383, 2017 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 4 Issue: 4
• Publication Date: 2017
• Doi Number: 10.17261/pressacademia.2017.726
• Journal Name: Journal of Management, Marketing and Logistics
• Page Numbers: pp.366-383
• Istanbul Kültür University Affiliated: Yes