Quality Function Deployment Implementation to Develop 6p Marketing Strategy of a FMCG Company | AVESİS

Istanbul Kültür University Research Information System

Quality Function Deployment Implementation to Develop 6p Marketing Strategy of a FMCG Company

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Kılıç Ş., Aksay B., Yucak O., GERGİN Z.

International Symposium for Production Research 2017, 13 - 15 September 2017, (Full Text)

Publication Type: Conference Paper / Full Text
Istanbul Kültür University Affiliated: Yes