Does domain specific consumer innovativeness vary with consumers’xx individual cultural orientation?

KAVAK B., Turhan A., ERYİĞİT C.

GLOBAL BUSINESS AND ECONOMICS REVIEW, vol.20, no.5-6, 2018 (Scopus)

  • Publication Type: Article / Article
  • Volume: 20 Issue: 5-6
  • Publication Date: 2018
  • Journal Name: GLOBAL BUSINESS AND ECONOMICS REVIEW
  • Journal Indexes: Scopus
  • Istanbul Kültür University Affiliated: No