The Impact of Mobile Advertisements on Impulse Buying Behavior

Deneçli C., Yıldız Ö. E.

Approaches on New Media: Proceedings of 1st International New Media Conference, İstanbul, Turkey, 21 May 2015, pp.27-42, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.27-42
  • Istanbul Kültür University Affiliated: Yes