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ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, no.2, pp.145-172, 2012 (ESCI)
The two important factors that affect consumers' satisfaction with the web site of a firm are the content and format. Therefore, the web sites of firms should include the necessary content and format so that consumers can find answers of their questions about the goods and services. The food and beverage sector is growing and the Internet usage is increasing in Turkey, continuously. The purpose of this research is to investigate the content and the format of Turkish restaurants' web sites. The goal is to highlight weaknesses and to suggest restaurant managers the ways of developing web sites that are sufficient in answering the questions of consumers. A total of 457 web sites of restaurants that are operating in Istanbul were visited and examined through the Content Analyisis Method by this purpose. The selected web sites were investigated in terms of the presence/absence of the content regarding 29 restaurant attributes and format of the content. Restaurant attributes were determined by a combination of literature review and examinations of real restaurant web sites. There are numerous shortcomings in terms of the content and format of restaurant web sites according to the results obtained.