QUALITY FUNCTION DEPLOYMENT IMPLEMENTATION TO DEVELOP 6P MARKETING STRATEGY OF AN FMCG COMPANY


GERGİN Z., AKSAY B., KILIÇ Ş., YUCAK O.

in: Proceedings of The International Symposium for Production Research 2017, Durakbaşa, N.M. Gençyılmaz, M.G., Editor, Çağlayan, İstanbul, pp.315-325, 2018

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2018
  • Publisher: Çağlayan
  • City: İstanbul
  • Page Numbers: pp.315-325
  • Editors: Durakbaşa, N.M. Gençyılmaz, M.G., Editor
  • Istanbul Kültür University Affiliated: Yes